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Email with a steadier flight path

Write clearly. Send with permission.

Build permission-based audiences, compose focused campaigns, send now or schedule, and keep an honest record of what happened afterward.

permission-based audiencesverified sendingclear reportingcampaign scheduling
01

Compose clearly

Build focused HTML and plain-text campaigns with a real preview.

02

Send responsibly

Consent records, suppression states, verified domains, and one recipient per message.

03

Learn honestly

See acceptance, delivery, bounce, complaint, and unsubscribe outcomes.

Compose without clutter

Write focused email with a small rich editor, HTML source when you need it, and desktop or mobile preview.

Audience-first by design

Keep consent sources, suppression states, verified domains, and one-recipient-per-message delivery close to every send.

Know what happened

See accepted, delivered, bounced, complained, unsubscribed, and unconfirmed delivery outcomes without pretending opens equal attention.

plans

simple access

Start with a free Loon account, then upgrade through Fabric Account when you need expanded access across the Fabric tool ecosystem.

premium

paid

For organizations that send more often and work together.

  • Unlimited active campaigns + audiences
  • 10,000 contacts
  • 25,000 sends / month
  • Scheduling + shared organization campaigns
view plans

use cases

built for the real world

Newsletters

Send recurring updates without inheriting a giant marketing-automation suite.

Announcements

Share a focused update with members, clients, customers, or your community.

Events

Invite, remind, and follow up with people who explicitly asked to hear from you.

Member updates

Keep associations, teams, nonprofits, and small organizations informed with a clear delivery record.

copyright © , fabric portland.
made with love in Maine.

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get started

Get your free Loon account.

Sign up with email or Google. Create an audience, verify your sender, and your first campaign can be ready in minutes.

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Monthly sends 0 / 500

Overview

Ready when you are.

Everything that matters before the next send.

Active campaigns 0
Subscribed contacts 0
Sent this month 0
Edition free

Campaigns

Recent work

Before you send

Flight check

  • Permission first Only send to people who asked to hear from this organization.
  • Authenticate the sender DKIM and Return-Path must be verified; DMARC is strongly recommended.
  • Preview the real email Check the message, compliance footer, and a test delivery before launch.

Campaign library

Campaigns

0 campaigns

Campaign composer

New campaign

Draft · keep it focused, useful, and expected.

1

Basics

Who is this for?

2

Message

Write the email.

A small editor on purpose.
Advanced source + plain text

Campaign report

Campaign

Subject

Recipient activity

Delivery record

Permission-based lists

Audiences

People, consent, and suppression stay visible here.

Selected audience

Choose an audience

Open an audience to manage its contacts.

Sending infrastructure

Sender settings

Organization owners and admins configure the identity used for delivery.

Postmark

Delivery isolation

Public launch target: every Fabric organization gets its own Postmark Server and Broadcast Message Stream, so suppressions do not leak between customers.

Identity

From + compliance

Authentication

Sending domain

loon guide

how it works

Five quick things to know before your first real send.

sender setup

1 verify who is sending

Connect your sending domain, save the organization identity, and verify the DNS records before campaign delivery.

DKIM verified Return-Path verified DMARC recommended

Sender settings belong to the Fabric organization, so owners and admins should control them.

audiences

2 keep permission close

Add or import people who asked to hear from you. Loon keeps consent source and suppression state beside each contact.

JM Jane Morgan Website signup · subscribed
AR Alex Reed Event form · subscribed
SK Sam King unsubscribed

An unsubscribe suppresses the address across this organization's Loon audiences.

compose

3 write, preview, test

Use the small rich editor, check desktop or mobile preview, and send yourself a test before anything goes to the audience.

B I link list
Summer update

Three useful things for this month…

preview mobile

Loon generates a plain-text alternative until you choose to edit that version yourself.

preflight

4 review before committing

Before sending or scheduling, Loon checks recipients, authentication, provider isolation, monthly usage, and delivery time.

recipients 218 usage after 338 / 500 DKIM Return-Path DMARC

Scheduling is Premium; send-now remains available on Free within the monthly limit.

reporting

5 know what happened

Campaign reports focus on delivery facts: accepted, delivered, bounced, complained, unsubscribed, failed, or needing review.

delivered 241 bounced 3 unsubscribed 2
jane@example.com delivered
bob@example.com bounced

Loon deliberately avoids open/click tracking at launch; delivery reporting stays useful without pretending an open equals attention.

Verify the organization and domain that will send your campaigns.

about Loon

a calmer way to
send thoughtful email

loon is Fabric’s deliberately straightforward email sender. Build permission-based audiences, write clean campaigns, schedule delivery, and keep an honest record of what happened after each send.

Write without clutter

A small composer, real preview, and advanced HTML only when you need it.

Audience-first by design

Consent source, suppression, and sender authentication are part of the workflow rather than afterthoughts.

Delivery you can understand

See delivery, bounce, complaint, unsubscribe, failure, and ambiguous outcomes without noisy engagement surveillance.

fabric identity

your profile

Your Loon account, organization access, plan, usage, and Fabric account tools.

signed in as

Email: m.a.mogensen@gmail.com User ID: Sfe0kSQMPsRZ0w9KvWeBpCtF2ew2
organization fabric admin
Loon edition free

plan + usage

Loon access

Your current edition, limits, subscriptions, and billing access.

get in touch

Have questions, feedback or a feature request? Send us a message. We'll get back to you as soon as we can. loon is built by real humans, and we're listening! Get in touch.

short urls + qr codes

embed anything

link in bio

social publisher

digital ad manager

video mailboxes

community boards

data analyzer

master planner

labor tracker

stock keeper

event manager

copyright © , fabric portland. made with love in Maine.

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